Working closely with the founder, I contributed to the development of Lait de Choco’s brand, commercial strategy and customer experience. From refining the brand story and positioning to shaping the B2C approach, service concept and sales strategy, the work combined strategic thinking with hands-on involvement.
I played an active role in establishing the brand’s first physical store in Amsterdam. Spending the first five months full-time on the shop floor provided direct insight into customer behaviour, purchasing decisions and the in-store experience. These insights informed the ongoing development of the sales approach, customer journey and overall brand experience.
A collaborative project connecting brand development, commercial growth and the day-to-day realities of building a business.
